In the movie Ferris Bueller's Day Off the title character tells us "life moves pretty fast. If you don't stop and look around once in a while, you could miss it" Now it seems that life is moving so fast that's it's nearly impossible to keep up with all the latest hot fads, styles, products and stories. With things being created all the time and news being spread in seconds over the Internet, even a billionaire with a room full of gold bullion bars would have trouble keeping up to date on everything. But that's what we here at LHGBW.com are here for. We are the eyes and ears on everything new and exciting happening in all of the corners of the world.

Once something is entered into the collective Zeitgeist it can seem to explode in a whirlwind of hype and opinions. We don't only want to tell you about all of the latest things that people are wanting and talking about, but also explore the whole concept of what turns something from being average into a phenomenon. Some believe that all you need is a good celebrity endorsement for people to start buying everything from a belt made with recycled drop through valves to a new car. Others are now seeing the power of social networking sites like Facebook and Twitter. We will examine all of the angles.

In 1995 Gartner Inc, an information technology research firm, created a graphic chart called the "hype cycle." This was meant to show the stages that a new technology goes through as it reaches the peaked of sales and falls back down to a reasonable plateau. This chart argues that everything that gets to that high level of hype where everyone is discussing a product on decks Toronto based to in their homes in England it will inevitable reach a point where the expectations are raised to unreachable levels. The technology then falls as people realize that it is not as good as advertised and comes back up to a middle ground as people start to see it for what it really is.

The creation of hype has now gotten to the point where it can be used as a very effective marketing tool. While you might not use it to help you sell lead weights or a new brand of breakfast cereal, it is definitely in practice with marketing departments for the entertainment industry. The hype surrounding new movies or video games can now even start years before a product is even released.

Word-of-mouth is at the heart of building hype. You can't just buy a billboard advertising your product or set up a great website. You need people to be talking about it and asking themselves all sorts of questions. When you see a story about a celebrity that is meeting with an Ontario lawyer or about a new album coming out, it is usually the lack of information that leads people to start building that hype. We will tell you all about how hype is formed and how you can harness it.